Planet Earth is in a perilous state brought about by mass consumption. As the principal objective of a brand is to maximise purchase or usage, brands are guilty of encouraging mass consumption. But there are many ways the negative impact on the environment of a brand can be mitigated.
At Tigermarque we constantly strive to reduce the carbon footprint of brands we work on. We develop ethical brand positionings; we recommend environment friendly packaging substrates; we look to reduce pack sizes and packaging weight to minimise transportation; we consult with clients on production techniques and processes that limit waste.
We put sustainability at the heart of all we do and are qualified to help companies become certified as Cradle to Cradle™ producers.
But, we don't lose sight of the fact that our clients need their brands to be successful. We are insightful, creative, flexible, responsive and very commercially aware. We are passionate about the power of marketing and good design to deliver highly successful brands. We have a wealth of experience delivering high profile projects in brand positioning, marketing strategy, marketing plans, and brand and corporate communications design, both digital and offline.
Tigermarque is owned by Simon Hesketh. He has 30 years brand marketing experience gained at Nestle, Pernod-Ricard and several creative agencies working with many well known and new brands.