Typically we are commissioned to develop the brand strategy after which we plan how to communicate the strategy to the target audience but often, working to an existing brand strategy, we are asked to develop a plan for how the brand is to be marketed and then implement that plan.

​

We strongly believe in a holistic approach to planning and implementation. There are numerous tools a marketer can use to promote her brand: website, social media, advertising, sales promotion, PR, direct mail, to name just a few. When we develop a plan we don't silo any of these off, as far as we are concerned they are all on the menu, to be carefully considered and only selected if right for the task in hand.