New enviro-products

I have noticed over the past couple of years a significant rise in the availability of environmentally-friendly products. When we started to become involved in enviro-product branding you could almost count the number of enviro-products on one hand. There were the ones that have been around for a long time such as Alpro and Ecover. There were ones that had recently entered the UK market such as Oatly, and Marks & Spencer had just launched their natural T-shirts. But these brands trod a lonely path.

Today, prompted by the rising awareness of the devastating effect climate change is having on Earth and the horrifying impact of single-use plastics, there are many more enviro-products. Often they are the result of clever innovation that means they do not default to over-used chemicals in the ingredients and non-biodegradable plastics for their packaging.

Take Ecoegg for example. Most washing powders contain chemicals and plastic micro-beads. The Ecoegg is a plastic egg filled with pellets made from natural ingredients. The larger one lasts 720 washes, after which, the egg is filled with a new set of pellets. Many enviro-products involve an environment to price trade off: you have to pay more to save the environment. The Ecoegg is actually cheaper per wash than washing powder so it’s a win win.

Another example is Fit Pit, an all-natural ingredients deodorant that comes in a glass jar with a tin lid. Once you get over the idea of putting deodorant on with your finger, it’s great.

Festes Shampoo is another one. A bar of shampoo made from natural, plant-based ingredients that is packaged in a cardboard box.

And then there’s the Bamboo Brew cup. I’m a big fan of bamboo. I have several items of clothing that are made principally from bamboo. I have been using a reusable cup for my coffee for a couple of years now but the Bamboo Brew is an even better way of avoiding the use of wasteful take-away cups. As you may have guessed, the cup is 100% bamboo, a totally sustainable biodegradable material. Unfortunately, the silicone lid and sleeve are not biodegradable but the company is working on this.

These are just a few of the great new products that are playing a small part in the drive to reverse climate change. I use all these four products myself and, not only are they better for the environment than the conventional chemical and plastic guzzling alternatives, they are also just as effective.

1 view

Recent Posts

See All

Excellence in marketing

Really proud to have been awarded Bark's Certificate of Excellence for being one of the best marketing agencies in London. Even prouder to know that we have made a real impact to the marketing and con

© 2020  Tigermarque Ltd