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Creating cut-through

Creating cut-through for a company that provides identical services to its competitors in a market where all the players market themselves in a very similar way is not easy. We were tasked by Wisebuddah, one of the leading global radio jingle producers, to make their marketing more effective.


First, we carried out a brand positioning exercise to provide the company with a market position that clearly differentiated it from its competitors. We then applied this new positioning, in the first instance, to the relaunch of one it services by writing a marketing plan for pre-launch, launch and post-launch.



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