The Magic Touch of Facebook

Enrique Bonifacino, a pianist and piano teacher, wrote a book The Magic Touch: an inspirational guide for the pianist, about how to play the piano better - how to maximise your talent, use your emotions, control your nerves. He self-published the book and is selling it through Amazon. He wanted help promoting it.

The obvious target audience is people who play the piano. As Enrique is based near London, it made sense to, initially try to get booksellers in the London area to stock it. With these two parameters in place the logical medium to promote the book was through Facebook advertising.

We set up the Facebook campaign, targeting as close as we can people who play piano in the Greater London area.

It is still early days but, considering the niche subject of the book, results to date are very promising.