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Ultimax Google Ads campaign

Matrix Sports set up an ecommerce website selling the Ultimax brand of goalkeeping equipment: gloves, shirts, shorts etc. They came to us with a limited budget, requesting the best way to cost-effectively promote their website.

Visitor numbers were still relatively low and search engine results were poor. The company's re-purchase rate was good but there were not enough new customers coming through. Awareness of the site was clearly an issue.

We created a Google Ads campaign that's been running since late November. Still early days in terms of assessing impact of the campaign but early analysis of the performance is promising with a healthy number of new visitors to the site.

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